Atma

Premium Cannabis Product Line

Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience.

Project Type /

Package Design

Individual Work

Year /

2017

Bath Salts

Cannabis Flower

Lemon

Drops

Candle

Herbal Tea

Mints

Background

In the November 2016 election, voters passed Prop 64, an amendment legalizing recreational use of marijuana. Cannabis in California is now becoming a big business. Medical marijuana sales in California hit $2.7 billion in 2015, and Medical and Recreational Cannabis is set to rise to a $22 billion dollar industry by 2020 nationwide. Cannabis in California comprises a number of legislative, legal, and cultural events surrounding use of cannabis.

Concept Development

6 Key Attributes

Humble

Atma

Cozy

Spiritual

Undisturbed

Intimate

Refreshing

Target Audience

"Marijuana helps me relax and amplify my sense experience, I smoke it before sleep, meditation, yoga..."

· Females ages 20-40
· Willing to pay for high-quality products
· Use cannabis for relaxing
· Care about the dosage and results
· Prefer a quiet environment

How to provide a refreshing experience and a consistent result?

Form Development

Ideation of dosing system

To help users to get a consistent result and avoid overdosing, the form of atma's packaging is designed to measure a humble dosage of the products easily.

Packaging mockups

Logo Development

Graphics application

Relaxing&Refreshing

Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience. Users will quiet anxieties and extricate from their hectic life.