Premium Cannabis Product Line

Atma

Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience. 

 

Project Type / 

Package Design

Individual  Work

 

Year / 

2017

​Bath Salts
Cannabis Flower
Lemon
Drops
Candle
Herbal Tea
Mints

Background

In the November 2016 election, voters passed Prop 64, an amendment legalizing recreational use of marijuana. Cannabis in California is now becoming a big business. Medical marijuana sales in California hit $2.7 billion in 2015, and Medical and Recreational Cannabis is set to rise to a $22 billion dollar industry by 2020 nationwide. Cannabis in California comprises a number of legislative, legal, and cultural events surrounding use of cannabis. 

Concept Development

6 Key Attributes

Humble

Atma

Cozy

Spiritual

Undisturbed

Intimate

Refreshing

Target Audience

"Marijuana helps me relax      and amplify my sense  experience, I smoke it before  sleep, meditation, yoga..."

· Females ages 20-40
· Willing to pay for high-quality products
· Use cannabis for relaxing
· Care about the dosage and results
· Prefer a quiet environment

How to provide a refreshing experience and a consistent result?

Form Development

Ideation of dosing system

To help users to get a consistent result and avoid overdosing, the form of atma's packaging is designed to measure a humble dosage of the products easily.

Packaging mockups

Logo Development

Graphics application

Relaxing&Refreshing

Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience. Users will quiet anxieties and extricate from their hectic life.

Dosing System

The dosing system allows the users to measure a humble dosage and get a relaxing and consistent result.

CANNABIS INFUSED HERBAL TEA
MEASURING CUP
ONE MEASURING OF TEA
2.5MG OF THC
RELAX AND ENJOY
EASE ACHES&PAINS BATH SALTS
EASE ACHES&PAINS BATH SALTS
ONE MEASURING OF BATH SALTS
10MG OF THC
+
150MG OF CBD
MEASURING SHOVEL

Full Process