Premium Cannabis Product Line
Atma
Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience.
Project Type /
Package Design
Individual Work
Year /
2017
Bath Salts
Cannabis Flower
Lemon
Drops
Candle
Herbal Tea
Mints
Background
In the November 2016 election, voters passed Prop 64, an amendment legalizing recreational use of marijuana. Cannabis in California is now becoming a big business. Medical marijuana sales in California hit $2.7 billion in 2015, and Medical and Recreational Cannabis is set to rise to a $22 billion dollar industry by 2020 nationwide. Cannabis in California comprises a number of legislative, legal, and cultural events surrounding use of cannabis.
Concept Development
6 Key Attributes
Humble
Atma
Cozy
Spiritual
Undisturbed
Intimate
Refreshing
Target Audience
"Marijuana helps me relax and amplify my sense experience, I smoke it before sleep, meditation, yoga..."
· Females ages 20-40
· Willing to pay for high-quality products
· Use cannabis for relaxing
· Care about the dosage and results
· Prefer a quiet environment
How to provide a refreshing experience and a consistent result?
Form Development
Ideation of dosing system
To help users to get a consistent result and avoid overdosing, the form of atma's packaging is designed to measure a humble dosage of the products easily.
Packaging mockups
Logo Development
Graphics application
Relaxing&Refreshing
Atma is a premium cannabis product line crafted with a gentle dose system to create a refreshing experience. Users will quiet anxieties and extricate from their hectic life.
Dosing System
The dosing system allows the users to measure a humble dosage and get a relaxing and consistent result.