About Me

My name is Zoey Xiaoyi Xie. I'm a UI/UX designer graduated from ArtCenter College of Design. Currently I'm working at Rakuten in Tokyo.


I believe to design a product, it's important to understand not only people's physical needs but also emotional needs.

What important to me about being a designer, beyond problem-solving, is being empathetic and understand people's attitudes, emotions and feelings. I'm passionate about designing products that can speak for themselves and give user intuitive and cognitive experiences.